Commercial and editorial stock photography

example to illustrate an article on commercial and editorial photography on outback photography.au

Know the difference between commercial and editorial stock photography.

Understanding the difference between the two is crucial. Ensuring you’re using the right image for your needs.

Commercial stock photos are images used in advertising, marketing, and other commercial contexts. These images often feature models or staged scenes designed to sell a product or service. They may include recognisable brands or logos and often require a model and property releases.

Editorial stock photos are images used to illustrate news stories, feature articles, and other non-commercial content. These images are often candid or documentary in nature and may feature people, events, or locations that are newsworthy. Editorial images, often don’t have the required commercial releases to be used in advertising.

One of the main differences between commercial and editorial stock photos is their intended use. Commercial images are explicitly created to promote products or services. Editorial pictures are used to illustrate news and feature stories. As a result, the licensing agreements for these images can be quite different.

Commercial stock photos are typically licensed for commercial use, meaning they can be used to sell products or services or to promote a brand or company. For example, somebody may use them in advertising campaigns, websites, brochures or flyers, and other marketing materials. Licenses for commercial stock photos often have restrictions on how the images can be used.

Editorial stock photos, on the other hand, are licensed for editorial use only. They can only be used to illustrate news stories or other non-commercial content. Mostly used in newspapers, magazines, online publications, or other editorial contexts.

Understanding the difference between commercial and editorial stock photography is important to ensure that you’re using the right type of image for your needs.  When licensing  images, it’s important to pay attention to the licensing agreement and any restrictions that may apply to your use of the image.

Swainsona formosa, stunning outback icon

Swainsona formosa or Sturt’s Desert Pea, outback icon.

If you travel through the outback of Australia during Spring and early Summer, chances are you will, during your journey see large areas of bright red flowers. The native flower responsible for these spectacular displays is Swainsona formosa. Mostly referred to as Sturt’s Desert Pea. However, I’m reliably informed that thousands of years before William Dampier collected plant specimens, the indigenous word for the plant was Ngooringa.

Swainsona formosa or Sturt's Desert Pea growing in a desert location, outback NSW, Australia.
Sturt’s Desert Pea flowers, a native of all mainland Australian states with the exception of Victoria. Floral Emblem of South Australia and the Northern Territory.

 

You need to be aware, that photographing the plant is OK. No surprises there, but collecting any part of the plant, from plants located on Crown land, is definitely not OK. To avoid a fine you will need a permit. Jumping through a fence, and nicking some from private property without written permission will also land you a fine.  It goes without saying, picking the flowers, making garlands from them, then creating awesome social media posts from your photos. Is not a great idea either. Both morally or legally.

 

Photograph of a small area of Australian native wildflowers carpeting the ground. Swainsona formosa
Swainsona formosa or more commonly known as Sturts Desert Pea, grows in arid and semi arid regions of all Australian main land states with the exception of Victoria. The flower is the Floral emblem of South Australia.

 

Sturt’s Desert Pea, like many other varieties of Australian native wildflowers, can best be described as being tough. I think the gardening community refer to this as being hardy. In good seasons, with plenty of rainfall, they thrive, covering large areas with their spectacular flora displays. If rainfall fails, or is significantly reduce, their presence and Vigour decline proportionally.

Tricks to survival

A number of tricks help these plants  survive harsh semi-arid environments. The most important adaptation, seeds that remain viable for years. Then, when the rains arrive again, germinating and bursting into life.

There is a lesson here for humans, venturing into the outback. We need to be resident, self sufficient and prepared. Living and travelling the outback, while being a wonderful experience can also be life-threatening for the under-prepared.

If you are looking for royalty-free stock images, any of the pictures of Ngooringa here, plus many others, can be licensed and dowloaded 24/7 from our stock photography archive

Or, just wanting to know a little about us and our outback photography blog, there is an intro here

 

Well Hello World

Outback photography, storm brewing over Hay Plains, stock photo by Excitations. hello world

G’day

Hello world, welcome to our little piece of paradise.
Popping down to the corner store can be a casual walk or a six-hour drive. But of course, that depends on where you are in the outback—newbies to the Australian bush only need to know one thing, it’s vast.
It is too hot, dry, wet, cold, or windy. Sometimes, too many flies and mossies are eating you alive, or nobody is around. The place we call home.
We hope to share this incredible corner of the planet with you. Introduce some of the creatures, both large and small, along with some seriously well-adapted flora.
We are Excitations; we are photographers, videographers and travellers. We are looking forward to sharing our world with you.

Hello world:)